Search Engine Optimization Services Still a Bargain

Despite the fact that many SEO clients do price comparison shopping for SEO services, the key value offered by a search engine optimization company is the revenue and new customers they can generate throughout a year or more.

There are clients who have spent less than 10,000 dollars on their Web site and optimization services, who have enjoyed million+ visitors to their Web site during a year. Do you suppose they could generate more than $10,000 of profit from those million+ visitors? Then why do SEO buyers still do price comparison shopping?

Seeing the Real End Value

SEO consumers have unfortunately been misled by promises of riches at bargain basement prices. Neither the promises, nor the price should be a factor in buying SEO services. The real issue for an SEO client like yourself is the type of value created by the SEO provider. For instance, what quality of prospects visited the site? Was a rich variety of customers created? Was brand awareness improved? How many areas of the company benefited from increased search engine referrals? What was the actual increase in sales for the year? How is the link development program going to create links that aren't ignored by Google?

We get prospects asking for detailed quotes yet even after they receive the quotes, they choose the lowest price like a government agency would. Much like a government receives, they find themselves patching up potholes instead of enjoying smooth roads that don't predicably crumble to pieces.  Similarly, some SEO buyers fall into that "pothole patrol" mentality and waste al to of time monitoring potholes, when they should be driving down a beautifully paved road everyday for years to come.

SEO companies typically charge anywhere from $1500 to $30,000 for a complete SEO project.  Many SEO firms charge high prices because they need to. It has nothing to do with the end benefit delivered to the client. They have to recover high overhead costs such as administration, office space, communications fees, and their own advertising costs.

Search engine marketing is the hottest area of advertising and that influx of money will bring increased competitiveness. You need to focus on the strategic elements of the campaign. That means everything from the original SEO audit to implementation to targeted link development.

Search engine optimization however is not a commodity. It is a technical yet creative process, and the range, quality and use of skill is the real thing you’re shopping for. Just because an SEO company charges you $10,000 for the campaign, does not mean you’ll get satisfactory results. In fact, you could be buying $10,000 worth of trouble in the form of time wasting prospects that consume more in your resources than they deliver in profit.

Search Engines are Becoming Smarter

If spamming and pagerank schemes are part of your image of ranking success, you need to revise your image of search engine marketing.

New, innovative optimization techniques will be needed to stay competitively ranked. Google and Yahoo are using smarter search engine algorithms that will be better able to identify good content for their users. Their algorithms are already providing diversified ranking systems which means there is no single way to rank highly. There really is no formula. There are sites that have thousands of inbound links that have poor rankings, so loading up links doesn’t guarantee a high ranking. Sites with pageranks of 4 and 5 commonly dominate rankings, so pagerank is not an overwhelming factor anymore.

Make Intelligent Decisions

Although SEO techniques and strategies may be a mystery to you, always consider the end value of an optimization effort over a year. Bay Street SEO offers the quality of SEO services your company needs and your CEO expects. Bay Street SEO for San Diego SEO and web marketing services.