Hotel Marketing

Hotel SEO

While travel revenues and demand for travel and hotel services continues to decline, many Hoteliers are looking for improved ROI. Search engine optimization may be the only marketing channel that can deliver improved ROI. Travel marketing managers are beginning to look at SEO for more creative approaches to reaching travel consumers cost effectively.

Travel Marketing via email and PPC becoming less effective

For the past two years, many hotels have relied on email and ppc advertising and while they worked then, the stats show a decline in their effectiveness. email marketing is being used too frequently and customers are getting burned out by frequent "specials and discounts" from numerous hotels, and the emails tend to cannibalize sales of regular priced bookings along with actually diminishing the hotel brand. Adwords PPC was creating good results two years ago however consumer's mindset has changed. They're more hungry and price sensitive and once fixated on price, they're hard to please any other way.

How Does SEO Generate Better ROI

For hotels and other travel related businesses, organic SEO creates exceptionally good positioning on search results pages. For intance, these Google local search results below occupy the most viewed position on the site and they draw searchers eyes to them. This is Google's ten pack local business results and they generate a tremendous number of searches. Google local listings are free however optimization determines whether your hotel site will ranked at the top. As you can see here, our client Delta Hotels is positioned at the top and for many of the top Canadian cities. Delta Hotels is Canada's leading hotel chain. They also have the best visibility of any Canadian hotel in the regular organic search results.

By dominating Google local and Google search results on hotel related phrases, our clients receive free, ongoing customer acquisition. Even a year later, clients enjoy outstanding visibility with almost no additional support --- during these competitive times. See their ranking visibility compared to competitors.

Toronto SEO Company

Consult with an experienced and competent Toronto SEO company for the best results possible. From social marketing to mobile marketing to optimized, original content development and effective link building, we can help you make the most of search engine marketing opportunities. Our clients businesses are a wide range of industries including manufacturing, retail shopping, personal health, real estate, sporting goods, computer technology, professional services, finance, hotels and travel, and many more.

Call us for a Free consultation where we can discuss your needs and goals for 2010.