| SEO
Book Table of Contents 2
Chapter
5. Spam Warnings 95
Types of
Spamdexing 96
The Deadly 13 Sins 97
Blogging and Google Bombs 99
Link Farms 100
Chapter 5 Summary 101
Chapter
6 PageRank and Link Popularity – Easier to Understand than
you Thought 102
Who Will
Link to Me? 103
Link Popularity – Maximizing Techniques 104
Clustering Content 105
Googlebot – The Focused Crawl 106
Googlebot Has a Purpose 107
Googlebot Just Searches and Collects – Google Indexes 108
What PageRank Is 109
Link Analysis 109
Hubs and Authorities 111
A Powerful Linking Scheme for Your Site 112
Site Maps 114
Chapter 6 Summary 115
Chapter
7 Froogle – The New Product Search Engine 116
Optimizing
your pages so Google visitors can find your products 116
Marketing Channels – Revolutionary Change 117
The Froogle Feed 118
How Froogle Indexes and How You Should Optimize 119
Stemming and Exact Matches 119
Consumer Searching Habits 119
Structuring your Document and Using Keywords 120
What Froogle Looks For 121
PageRank Implications 121
Tags and Keywords 122
Link Reputation 122
Content Patterns 122
Images 123
Chapter 6 Summary 125
Appendix
A: Case Study: Denver Investment Advisors 126
Glossary
of Terms for Search Engine Writing 134
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