SEO
Books Chapter 1- Section 11
choice.
Most Web sites today are impossible to rank highly. The navigation
and linking makes them confusing and irrelevant to search engines.
Maybe you
can help change this situation.
In chapter
6, you’ll learn much more about how to link your documents
and how to use hyperlinks skillfully.
In Summary
List and
prioritize your site’s purpose and goals. This may be given
to you by the business development manager or marketing manager
or your Web manager. Understand your documents and how they fit
into the Web site informationally and structurally.
Ensure
the page design has sufficient room for text and links. Allow graphics
to carry part of the branding message. Always be aware of the experience
of your top, loyal customers and their needs since you don’t
want to lose what you have to attract more customers.
Ensure
your site navigation allows robots to crawl the site. Create a site
map to ensure access to all pages and to generate additional
links to each page.
Don’t
be too repetitive or consistent in your wording, since uniqueness
is a good thing and search engines filter out duplicates. Try to
ensure your pages lend support to other pages with common content
and interlinking.
Remember
that all links have meaning, including those in a menu, and they
do affect the distribution of PageRank
within your site.
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