SEO
Book Introduction
Welcome to an in-depth look into the newest field of copywriting
--- writing for search engines. It’s a new approach to online
writing that acknowledges the needs of computer-based indexing while
still being effective in serving the needs of human readers.
It may
just be the type of stimulating writing that will give you a fresh
new lease on your copywriting career. Or, if you’re a webmaster,
designer, entrpreneur, new franchise owner, or marketing manager,
you may find relief in not having to consider spam
techniques or suffer high advertising
costs to get in front of target prospects.
Whatever
your level of writing skill, I’ll show you search
engine writing techniques that will get your writing read. Getting
read is what it’s all about --- that is search engine writing’s
purpose.
Writing
successfully for search engines is one of the most valuable contributions
you can make to your company’s online performance today. In
the realm of search engine optimization, so much is said about and
glorified regarding pay per click advertising and link popularity
building. Search engine writing and Web site optimization on the
other hand, have received minimal respect. The fact is; optimized
copy and an optimized site are critical to successful search engine
marketing. They supercharge the effect of link popularity and PageRank.
Think of
search engine writing as the focusing and clarification of your
Web writing so that search engine indexing programs can understand
what it is about. You’ll be designing and writing copy that
search engines will easily index and give a high ranking to. You’ll
also see the number of visits you get multiply. There’s more
though. Search engine optimized writing is copy that is more interactive,
more interesting and engaging to visitors. Since content itself
is considered a valuable asset, search engine writers are always
trying to maximize its value. We hate waste when a company’s
success is at stake.
Consider
as well, that people are in a hurry today and want to get past fancy
advertising prose. Don’t get me wrong, there is a place for
that style of writing. Search engine writing though makes sure it
doesn’t get out of hand and alienate many potential customers.
Search engine friendly copy is focused on what searchers want. It
is scannable, customer-centric and rich in information. Readers
like it and search engines love it.
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