| Introduction
Page 13
Popularity rating is only one factor that determines a site's placement
in search results. It is predominantly my copywriting that has produced
results for clients and I utilize internal links to appeal to link
reputation. These are terms you’ll become more familiar with.
The key
matter that should always be in your mind, is that search engine
optimized copywriting uses the customer’s own words. These
are keywords and they are the building blocks of search engine writing.
They can be woven together magically to produce web pages that work
well and get read.
A search
engine optimized Web page may be one of the most complex documents
ever created. We must take this multipurpose document with numerous
types of content, goals, purposes and technical limitations and
make it rank higher in search engine results than our competitor’s.
Designing
a Web site and its internal linking schemes is very much like engineering.
A successfully worded and interlinked Web site will be easily accessible
to your search engine robot guests. As a reward for your intelligent
design and clear instructions, you will receive top ranking and
all that comes with it. Today’s web search engines are much
more complex than the old library indexes by order of many magnitudes.
That complexity will continue to grow.
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