Introduction

What’s Internet Marketing Worth Today?

Take a look at the underlying numbers. According to Nielsen/NetRatings there are 220 million Internet users worldwide and about half are in the U.S. These people are performing 400 million searches using search engines and another 150 million searches in the top directories. Add to these figures the hundreds of specialized search engines used at retail bookstores, research sites, finance and investment portals, news and entertainment sites, and enterprise search engines.

People are spending an increasing amount of time on search engines. It’s almost as though, that as search engine results improve, people are more willing and eager to use them. Google, the top search engine sees an average user spend 24 minutes searching per day. Given how little time people have today, the fact they’re spending 30 minutes searching is significant. Either these searchers are having trouble finding what they want or they are looking for specific information. What if they had reliable search results every time that helped them get the exact information they were looking for? What effect would this successful searching have on the economy, and in particular, companies with products and services to sell?

How about the money numbers overall? The worldwide B2B Internet market is estimated at $US 2 Trillion in 2002 and will grow substantially to 3.5 Trillion in 2003 and to over 6 trillion in 2005. The consumer market is much smaller but is expected to grow strongly, particularly in Europe and Asia.

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