Introduction Page 8

Web Writing – A Great New Marketing Vehicle

The Web is the new king of marketing media – particularly business Web sites. The amount of business related information received from Web sites has grown exponentially. From daily stock reports to expert commentary, the appetite for fast, customized, just in time information seems insatiable. The competition to be the prefered provider of that information is extreme too. Given the global and digital nature of business today, other information mediums will increasingly lose ground to Web based services and sources.

Never published anything on the Web? Perhaps you’ve heard about how the Web has constrained and changed the nature of writing today. It’s informal, brief, disposable and blunt yet it’s the only form of writing most people have any time to read. If reader’s use of the Web is because of time pressures, we owe it to them to deliver the best of the Web right away.

I hope you’re approaching writing for the Web with a positive outlook. The negatives will disappear anyway. Times will change again as computer monitors and printers improve and as interactive television lets us surf the Web from our living rooms. At some point, we as writers may regard the Web more as a transmission medium. Right now, the Web is a golden publishing vehicle not only for wider distribution of your work, but also the impact of your writing output. There are more options and more creativity possible.

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