Corporate SEO
Corporate web sites are a vast wealth of search engine ranking assets that few companies take care to nurture and leverage. Given how important search engines are to any modern marketing campaign, the planning and management of a stable of corporate Web sites should be done professionally. The resulting brand visibility, sales, and increased usage of the Web sites are always substantial.
Search engine companies and managers know that large publishers of web sites will try to use a collection of Web sites to take advantage of rankings. Typically, they will try to identify these web sites collectives by analyzing linking patterns and identifying web hosts. When they find web sites that appear to be linked to together to leverage their collective power, they may delete the ranking power of one or all of them.
Typically, search engines don't do anything drastic. They've learned to apply demerits or block ranking power so that the so called penalty is difficult to see. We encounter corporate web site networks frequently that have no search engine rankings yet still display very high Google toolbar Pagerank. The sites seem to be okay, but they aren't. The search engine rankings and referrals are missing.
There are certain unwritten rules that search engines have regarding collections of interlinked Web sites. If you run afoul of them, you'll find your sites perform very poorly. In some industries this can result in substantial losses of potential business.
Call Gord at 416-605-7026 if you'd like your corporate Web sites assessed.
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SEO Planning and Strategy
A group of Web sites can be sucessfully utilized and leveraged working as a team. When Web sites are differentiated in ways the search engines deem acceptable and linking is done in an effective way, the collective team of sites can support each other very well.
Avoiding the problems of what seach engine filters assess about your sites is very important. Appearances are important to search engines, but that appearance is all predicated on keywords and their infered meanings. It's about semantics and keyword counting and how keyword phrases are used.
Gord Collins is a master at writing pages and linking sites to agree with search engines indexing criteria and practices. He can work magic with your sites and get them all performing as individual revenue and lead generators and working to support your overall corporate marketing and communications goals.
When corporate SEO is done well, there is probably no other form of promotion that can beat it. Your corporate web site is a key promotional and communications tool. Don't let it lie dormant and lose out on a medium that your competitors are certainly not going to pass over. Your corporate Web sites have more power to rank than you'd ever conceive.
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