Web Link Management

Are you satisfied with the performance of your company's Web sites? Are your sites working well as an effective team or are they actually undermining performance? How's the overall ROI?

If your Webmaster or Web developer is unable to manage your company Web sites in the search engines or avoid having them penalized by search engines, then it's a good time to consider the merits of a search engine optimization specialist who has a good knowledge of how search engines view link networks.

Link analysis and planning is very important to your company's success. Your interlinking has to be implemented strategically and should appear natural. The secrets aren't revealed here and even if they were, only a seasoned SEO should be implementing them for you.

If you have reciprocated linking between all of your Web sites, search engines may penalize you or apply demerit points (PageRank penalties, or blocking PageRank and link reputation) to your Web sites. That means your Web sites will have difficulty gaining the search engine visibility they should have. No matter how you develop them, they just never seem to achieve high Linking is critical to search engine rankings so you need to be thoughtful of how you link your Web sites and how you do your link exchanges with other key Web sites. Search engines do spend a great deal of resources spidering and analyzing Web links and they examine them for clues to ownership (what they call affiliated sites). These computer programs may make assumptions about your sites that aren't true and are perhaps accidental. Search engines like Google, Yahoo and MSN aren't perfect. They make assumptions based on what they know about linking.

Very little is known or published about link analysis as it is a complicated subject and search engines do not discuss the technical details of how they do it. Webmasters and SEO experts alike have learned the hard way what to avoid doing.

Getting a link analysis specialist on your team is very important if you have a large collection of Web sites. Call Bay Street SEO and manage them smartly.

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Network Link Filters

Search engines use network link filters to screen out sites that appear to be part of an attempt to unduly influence rankings. These could be sites that are involved in text link advertising or a pool of Web sites. It's wise to be careful about how you deploy a number of sites because many SEOs and webmasters are using multiple sites to inflate rankings. Search engines often interpret it as a spam attempt or they'll just apply a demerit penalty.

Many innocent Web sites are caught in these filters and may see their rankings suffer. Search engine companies don't have enough time to look for link spam manually. They have to rely on an automated method that can be arbitrary in how it assesses the links between your sites.

Massive reciprocated linking is sort of a waste of time. It's necessary if your site is starting out or you need a little boost to get the top rankings. The simple linking arrangement between sites above is most common but is likely going to be seen as a spam attempt by search engines, or they may not give proper credit for the links.

With these complex and arbitrary filters in place, linking must be managed professionally.  A misplaced link may spell the end of your search engine rankings so be careful.

As an search engine optimization specialist, Bay Street SEO can help you manage your corporate Web sites effectively and safely.  Our marketing partner can assist you with your corporate branding too.

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