Customer Acquisition is the Goal of SEO

Two recent studies conducted by research companies have discovered that qualified customer acquisition is the top goal of businesses today. That's the goal of any worthy SEO Company.

Of course customer acquisition and customer access have always been important goals for business but now companies are consciously upgrading its priority with respect to their marketing goals. This may be in response to poorer quality traffic coming to their businesses and web sites. Quality SEO services zone in on the most relevant traffic.

Trends in Marketing Plans

One study by the Chief Marketing Officer Council and the Business Performance Management Forum, called "Gauging the Cost of What's Lost," interviewed online survey responses from 722 chief decision makers at U.S. companies. A hefty 66% of these CEO's and CFO's cited customer acquisition as critical to the growth of their business, and almost 44% expressed dissatisfaction with how their company generates new business. Only 5% said they were satisfied with their customer acquisition success.

Another new study by B2B magazine named "Marketing Priorities and Plans", found customer acquisition was most important to 28% of marketers, and driving sales was close behind at 27%. Last year, 28% of the executives polled cited driving sales as most important. This could show that there aren't enough customers to go around and the push is on to be more competitive in the marketplace and to explore new customer acquisition mediums.

These studies also discovered that many businesses had no formal process for customer acquisition and that the relationship between marketing and sales was not satisfactory. Poor sales conversion was cited as the result of this disunion.  It was suggested that marketing departments didn't have a clear call to action in their advertising.

SEO Generates Access

With media so fragmented and customers able to shop around, it's important to recognize the quality of incoming traffic to your Web site. The real issue may be that your web site promotion activities aren't producing good quality prospects. Perhaps you're getting lots of the wrong traffic! We'll help you target the very best prospects therefore you're not wasting resources on junk traffic. There are a lot of web promotional companies selling junk traffic. Not much of a bargain really.

Search engine optimization is the complicated, creative and technical integration of your Web site's infrastructure. Top flight SEO companies  make it relevant for search engine robots and human customers looking for the products and service you might provide. We speak to both visitors. We may be able to help you improve conversions, but the main task is to get the right prospect to your site.

Search Engine Marketing

Organic and pay per click advertising can both provide highly qualified prospects. PPC is very expensive, especially in terms of ROI because search engine attempt to funnel advertisers into the very same keyword phrases. This drives up bids on those phrases, but it reduces the appropriateness of the ads.

The end result is that you'll pay more money for less qualified prospects. Now if you philosophy is "the more the merrier" bulk marketing, then that's fine. If you you're tired of paying big bucks for disinterested visitors though, then its time to review the quality of traffic you're getting.

To help you generate sales conversions, we conduct research via PPC and keyword research tools, competitor analysis, and come up with the most appropriate phrases. Those phrases determine the type of visitor you're going to get. You are your keywords.

5 years ago, you could funnel thousands of poorly qualified visitors to your site and convert one of those visitors for a profit. Today, with Web sites becoming more specialized, the traffic they generate is less likely to be interested in your products. Now you'll need 10,000 junk visits to get a sale. Slowly, attitudes toward bulk marketing are changing because they reality is, bulk marketing doesn't work any longer.

High Google rankings for instance can result in substantial access to new customers, strong brand awareness and interaction, and immediate, hot sales leads. Due to the amount of information available to the prospect when they visit your Web site, there is an excellent chance to generate sales.

There's never been a more powerful and timely opportunity for you to develop and close sales than right now. Bay Street SEO can help you acquire qualified new customers.

Brand Identity Guru provides innovative branding and web design helping clients to achieve significant gains in marketing reach and sales conversion. Branding is a critical element of the marketing mix .

Internet Marketing Toronto - Spark Internet Marketing provides Web site and search engine based advertising campaigns.