e-Commerce
SEO
If y our ecommerce site isn't generating thousands of referrals and excellent sales, then you're likely in need of some quality e-commerce SEO. Ecommerce Web sites, if organized properly can generate substantial search engine referrals. Most don't because the owner put the shopping cart before the horse. Before you spend your complete budget on shopping cart improvements or pay 20% to a shopping search engine such as Yahoo, Ebay, or Amazon, consider how important top notch SEO is to your ecommerce operation.
e-Commerce SEO is normal SEO, except that it is more complex. The goal is still to develop rankings and visits, however with e-commerce sites, there are typically more subpages containing product listings. With most e-commerce sites, the urls of the pages can stop search engine robots from indexing your site well. It can create a variety of issues for them with the result that your site is not well represented in their index.
The platforms, shopping cart programs, and back end programming of ecommerce Web sites are so unique and varied that few off the shelf e-Commerce SEO solutions will work for every situation. The end goal however is the same --- to provide a site relevant to search engine's indexing procedures and search algorithm criteria.
Serving Up an Automated Mess
If your ecommerce site is currently serving up a lot of redundant content and redundant product listings, with no differentiation and your linking confuses or gives the search robot no clue as to what it is indexing, then it may be diminishing the ranking power of your pages and preventing good overall search engine exposure. Many e-commerce site owners become obsessed with individual pages and lose sight of the big picture. There is a lot of ranking power in your site if it is managed properly according to a strategic plan. Slow down and let us help you rewire your site so it works for Google and Yahoo.
We as an ecommerce SEO provider will examine your site's architecture whether your site uses a Unix or Windows platform, .asp, .cgi, .asp, aspx, or .jsp pages, and determine whether search engines are getting the view of your site they need and proper access. Sitemaps do not solve the ranking problems. Issues such as duplicate content, long urls that use special characters, and a weak internal linking structure make search engines not take your site seriously. Many times, robots do spider e-commerce sites well. They collect all the pages, but rankings are poor.
It's not just the urls that cause problems. Urls can be revised or rewritten so they are search engine friendly and made optimally accessible, but deeper than this are issues concerning duplicate, or redundant machine-generated content. Search engines typically don't like this redundant content unless your site has a strong trust factor or high Pagerank. If yours is an underdog e-commerce site, then you'll have to make it search engine friendly. In fact, your business success may hinge on this.
e-Commerce Goals
For ecommerce Web sites, search engines provide awareness and generate qualified prospects, yet the site itself needs to engage the customer. Optimization always improves how engaging the site is, by providing direct access. Optimization generates visitors interested in product categories, so even if they aren't interested in the original product they envisioned, they may like your related products. Search engine visibility keeps your Web site, brand and company in front of your customers who after all, will be checking out competitor's offerings.
e-tailing
| e-commerce | e-metrics
| SEO
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 Along with increasing online purchasing is the rise of search engines. They are a direct route to the best prospects online. Internet advertising will be 7% of all advertising spend this year however, pay per click is becoming very expensive.
eCommerce Sales Success!
We've helped our e-commerce clients achieve outstanding rankings and search engine referrals. The ROI for one client who had no traffic and Google penalties at the start, has been 3000% over one year. That's with a limited product selection on only the first year. With an expanded product selection, sales will be phenomenal.
e-Commerce Optimization Services
To get your site where it needs to be, we'll examine your site's server architecture, shopping cart program, internal linking structure, linking to your site, your content and content redundancy problems. We can rewrite your urls so they are search engine friendly, and iron out any problems that are preventing your pages from being indexed.
Of course, we can revise your content and help you optimize copy, links and product information in your server side templates.
The presentation of your content and products has more effect on search engine rankings that you may imagine. Search engines analyze your pages well, and their construction must respond to their ranking criteria and algorithm, or you won't see positive results.
Search
Engine Optimization - Pages Created on the Fly
If your page urls are problematic, we'll work with your programmers to get them converted to search engine friendly ones. However, that won't produce high rankings. It will just get your pages indexed. You still must optimize the structure of your site. The linking and copy used is very important, especially when you're trying to rank for thousands of keyword phrases. It's not magic, it's strategy.
It is a
complicated task however, and the need for precision dictates that
a professional level search engine optimization firm be helping in your planning and implementation process.
When you
consider how well-targeted and receptive search engine users are
to your sales pitch, and that the cost of acquisition via search engines is unparalleled
by any other marketing medium, you'll see the need to make your
online product presentation a search engine optimized one.
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