Search Engine Optimization and eMetrics

Getting 30 to 200 thousand search engine referals every year is great, but what if your site isn't converting enough of them into paying customers? eMetrics is the study of your Web site's ability to impel visitors to complete a goal you have set for your site, whether it is a purchase, view of a product page or contact page, or a download of trial software, for instance.

For eMetrics or eAnalytics to provide useful results, your site must have a purpose or goal(s). After our goals are established, we can use a variety of proprietary or off-the-shelf analytical tools to study whether visitors did in fact, do what we needed them to do. Clicktracks is one of the best solutions on the market.

Clicktracks

Clicktracks is a eMetrics solution that's been around for several years and offers significant advantages over proprietary eMetric solutions. For one, it usually cheaper. Why hire a team of expensive programmers to build something in-house when you can rent your solution for $99 a month? This solution only requires the placement of a small amount of JavaScript code into the bottom of your pages. From there Clicktracks all activity of visitors to your site.

Clicktracks can measure activity from both organic and pay per click advertising campaigns and estimate cost versus revenue. The Clicktracks program interface allows clients to log in and view statistics. You can drill down into the stats to view different scenarios such as sales per search engine, revenue per keyword phrase, sales per state, and overall site stickiness along with the paths visitors take through your site.

Collectively then, you can analyze your visitor's behavior many different ways to get a better understanding of what works on your site and what doesn't.

Pay Per Click Campaigns

Your AdWords and Yahoo Search Marketing Solutions campaigns can be studied in great detail. Clicktracks allows you to import spreadsheets of your PPC campaign from Google or Overture and drill down into the data for deeper understanding of user behavior and sales effectiveness.

Clicktracks Optimizer

This unique program was developed for SEO companies who need to understand the traffic generation and profitability of each keyword phrase the client is targeting.

Another useful feature is the before and after reports that allow you view performance changes after a change is made on your Web site. You can track the growing or diminishing presence of keywords used by people arriving from search engines.

Clicktracks keeps an eye on visiting robots to see when they visit and what they crawled.

Using custom tracking id tags, you can determine the performance of your paid advertising campaigns and how your landing pages performed.

Clicktracks is About Performance

Clicktracks is an excellent eMetrics solution that can help supercharge your Web site's performance. From improving sales to deepening visitors experience with your brand, it can help you take your whole e-commerce and e-marketing campaign to a new level.

Clicktracks should be part of any search engine marketing campaign you're considering.

Search engine optimization is the complicated, creative and technical integration of your Web site's infrastructure so search engines will consider it the most relevant for customers looking for the products and service you might provide.