Search Engine Optimization and Flash

Search engines can now crawl Flash movies and follow links within them. Aside from that, you can't rely on Flash content to do anything for you in improving your search engine visibility or ranking.

Why? Because it is too easy to use deceptive tactics inside Flash movies. The moment search engines take Flash seriously, its full power to deceive those search engines will be put into use by unethical search engine optimizers.

Flash is a wonderful thing, but many .com companies relied on it to power their online marketing campaigns. The result? Some of the best animation sat on a Web sites that no one visited. The .com bust is now history.

After years of learning the hard way, online companies are much more practical, sensible, and most now realize that access to consumers is more important than the brand.  If you have guaranteed access, then the brand and unique value proposition become more important.

When an emarketing team can generate high rankings along with a powerful brand and communication to the visitor, then they've achieved one of the most difficult tasks they will ever face.

Flash and The Value Proposition

3D product animations, multimedia presentation, interactivity, and rich audio can improve the user experience and increase sales.  Flash can produce communication at a level that plain text can only describe. Flash can visually demonstrate in a medium that is not really conducive to reading.

Flash does have an important role for any type of online business. Entertainment Web sites especially, are in the business of delivering non-text material. Therefore, Flash is good content. Search engines don't want any part of Flash however, so we need workarounds.

5 Techniques for Optimizing Flash Web Sites

This book offers 5 effective techniques to make your Flash-dominant site deliver all its multimedia splendor, while providing accurate, non-spam html content to search engines. You'll learn more about why search engines have difficulty with Flash and what to do to overcome those problems.

If you love Macromedia Flash, you'll enjoy seeing it overcome its final hurdle to complete acceptance.

A Nice Gift for your Flash Designer

It's unlikely your Flash designer likes search engines so they're not going to find this book on their own. You'll have to take the initiative and present it to them. If your Flash designer can work their magic, your Web site marketing is going to be more effective and successful.