Googlebase Shopping Search Engine

Googlebase Optimization

Google Shopping is an excellent eCommerce resource for consumers, merchants and web publishers, providing quick access to specific products, pricing and related product information. Google Shopping is an important asset to e-commerce sites who desire to achieve wide search engine visibility and direct sales opportunities.

Googlebase (Formerly named Froogle) is the name given to collective database Google has of product listings. To get your products listed in Google shopping results, you must open a Googlebase account and submit your product details such as the product type, brand name, description, and price. This can be done via a Googlebase feed document which might be an excel sheet, txt file or xml document. With some ecommerce systems, a Googlebase feed is generated automatically. Automatically generated feeds are often not optimized and therefore may not perform well. Your Googlebase feed should be professionally optimized. Google shopping is an important source of well qualified sales leads for ecommerce sites.

Googlebase is a grandchild of the eCommerce revolution. It is one of many shopping search engines specifically designed to serve the growing consumer product market and will no doubt make an appearance in the B2B marketplace at some point. Search engine optimization practitioners still don't know what to make of Googlebase and its eCommerce potential, yet they're at least beginning to get their product feeds into Googlebase.

Let's take a closer look at this revolution in the making.

Search Engine Optimization for Googlebase?

Your loss leaders can generate cross and up-sell opportunities, so it makes sense to optimize for Googlebase. Estimates of Googlebase usage are from 10 to 20% of Google users. That is a lot of shoppers.

Optimization of Product Pages

Yes, search engine optimization of your product pages can be beneficial to your rankings. Optimization is similar to what you would do for Google, however in this instance your optimizing the project page content and how it links. This is very high level optimization and best left for a professional search engine optimization pro who knows how to wire together this complicated matrix.

Part of the optimization matrix is using the price factor to your advantage. So there's more to Googlebase optimization than page content and links. Since price is a key factor in how pages are indexed and how consumers seek products, you'll have to know how to use your loss leader pages.

The key information consumers seek is unfortunately, price. However, products that have unique value and attributes that are important to buyers, are resistant to price-based marketing. Since price is a key criteria in the Googlebase search page, you can use price ranges to your advantage. Get your loss leaders in and present value added offers on whatever page visitors are landing on.

Price-based competition is something most marketing companies seek to avoid and Googlebase appears to intensify consumers ability to enforce lowest possible prices. As a business owner, you want to avoid commoditization of your products yet Googlebase will make price-based shopping a reality. It's how you deal with it that will determine your eCommerce success.

If your businesses future depends on retail eCommerce sales, Googlebase will have an impact on whether your products achieve visibility and therefore get purchased. It makes sense to get a jump on your competitors and get to know this new "sales portal."

Googlebase organizes its database according to fields whose content ranges from product type to price to URL. When you provide all this information in your feed text file, this search engine indexes your pages accordingly. You can create your feed file in excel where it is easy to your data fields and organize them optimally.

How are pages or products ranked? Googlebase uses the Google Pagerank system with some modifications. Your SEO expert should have a good understanding of the Google algorithm and how to get a high Google Rank as this will allow them to help you get your products well placed in Googlebase.This ranking system is still in Beta testing and will no doubt change as they try to perfect results. Googlebase is fast and has a huge database from which to draw upon.

Googlebase Optimization Tips:

Do send a request to Googlebase to accept your text file feed
Make sure the first heading and sentence level copy on your page is related to the product on that sales page; in fact make this copy benefit rich sales copy because you only have a few seconds to get the visitor's attention and make the sale.
Ensure your product picture is right beside your buy button and not in another cell or table.
Ensure the correct keywords are in the page title and in page links.

Search Engine Optimization Services

Do you need professional Googlebase search engine optimization services? Bay Street SEOs optimization services can power your Googlebase listings. If Yahoo SEO is important to your sales we'll work to develop a strong in Yahoo as well. The fact that Yahoo product search charges a PPC fee of 15 cents shouldn't discourage from pursuing it. Compare that cost with getting direct sales opportunities in other mediums. We believe Bay Street SEO is one of the very best SEO companies in North America. Call us today for a quote.