Golf
Course Marketing Profile
One local
Ontario golf course is the Orr Lake
Golf Club located on the shore of Orr Lake Ontario, Canada. The course located
about 90 miles north of Toronto has a picturesque location, but it is still too
far off the beaten track for the majority of Ontario's active golfers. What's
worse, is that few people know about the course because there are so many others
crowding the attention of golfers.
The major
highway in the area passes about 10 miles east of the course and most don't want
to venture off in unfamiliar territory. The area has a limited population and
most work in farming.
Many golfers from Toronto
and other cities need a reason to travel that far. We positioned this small Web
site well and 2003 was and outstanding year for the business. Although their primary
local competitor had major renovations and a new building to boast and they had
an aging clubhouse building, they have turned the corner and 2004 will be their
best year yet.
Weakening Tourism and a High Currency Rate
Weakening tourism and a high Canadian dollar has put the bite on golf courses throughout Ontario. A small investment
and a minimal sized Web site worked wonders for the golf club putting them on
the map and with a smile back on the face of the owner.
Orr Lake Golf Club
had some strengths in the fact that the club's green fees were half or a third
of most other Ontario courses. The course has a unique terrain and a variety of
fairways and greens which makes it a better golfing experience. The view of the
lake is great and the terrain is rolling, unlike the flat monotonous plains of
other golf courses. Orr Lake golf course has character. That character and its
market strengths become the core of the Web site content. In this case, optimization
is straight forward and uncluttered. This site can easily be developed for better
search engine referal results. Right now, they're content with what they've got.
Larger golf clubs with
larger courses and more clubhouse facilities, and services with closer access
to major cities will gain much more of course. They can draw major revenue for
weddings, receptions, banquets, business conventions which bring further awareness
of the golf club and its memberships.
Bay Street search
engine optimization isn't a turnaround management services company, however
when you improve the modern marketing practices of a business, you will see more
opportunities to add value to the business and see it grow.
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Course SEO |
