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Google
News Service
With all the news services
available on the Web, you'd wonder where Google came up with the idea the company
should add it to their laundry list of online services. Isn't this just more clutter
to erode the power of their brand? Well, nevertheless the Google
News service has won awards and earned the criticism of journalists.
First of
all, Google has a userbase of hundreds
of millions of information hungry consumers. Google News may be
the most appropriate natural extension of its business and could
potentially make Google more useful than it is today. That's good
for revenues and although it may blur their brand image, it will
nevertheless stamp a heavier impression on the online marketplace.
Google's at that stage where the weight of the impression is more
important than the sharpness of the imprint. This is the omnipresence
only Walmart and Microsoft have enjoyed
and far surpasses the fame and fortune that Yahoo
once had.
Wide
Range and Up to the Minute News
Google news accesses
over 4500 news sources and the news page
updates frequently
during the day. The results can be sorted by date or relevance to the keyword
query. You can sign up for direct e-mail news alerts as well.
Those providing news
feeds and actually wanting the traffic generated by the appearance of their stories
can also utilize search engine optimization in their stories. The news feed algorithm
may be immature and subject to change, however search engine optimization can
produce a great deal of traffic. Google marketing and search
engine optimization can mean a great deal of revenue for news organizations,
although few may realize the potential. The route to high
Google rankings is through Bay Street SEO.
Google news is important
to investors and Google search engine optimization
specialists alike.
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