After its humble beginnings only 6 years ago, Google the Search Engine has become the recognized leader in providing Web search services closely followed by Yahoo and MSN. Did you know back then that search engines would rise as such a vital communication service not only for businesses looking for customers, but for anyone trying to keep pace with a fast moving techno culture?

Google actually does more with its time than foiling search engine optimization specialists and tricky webmasters. It continues to improve its search engine services in many new ways.

Yahoo has recently improved and grown its Yahoo search engine service and MSN Search is expected to launch a new search engine service later in 2004. Google however, is the clear leader in search and is a good business model for those wanting to make the most of their chance in e-business.

Googlemania as Wired Magazine recently called it, refers to the popularity of this powerful Web site --- a simple Web search engine providing keyword search feature much like the one you use at your local library.

This search engine used a simple improvement resulting a wave of grass roots support that will make the Google IPO a probable smash success. That small change made its service more useful than any previous search engine. Yahoo once launched an IPO during the .com boom, but the Google phenonmenon is truly unique and may herald in a new era in electronic business.

The brand name Google is now synonymous with search services and the company offers a wide array of important online products such as: