Keys to High Search Engine Rankings

There's no magic in high search engine rankings. The basics are:

• Web site responds to search engine's ranking algorithm
• Web site doesn't have material or links that trip various indexing filters
• Links are from relevant and important sites in that keyword theme
• Web site has lots of incoming links
• Site has plenty of content enabling flexibility in optimization strategy

If your site doesn't possess the above attributes, it won't rank well.

How does a site match or respond to Google's ranking algorithm?

Google's algorithm is very complex involving many basic factors, overlaid with complex analysis of combined factors. You can do all the basic optimization tasks perfectly and still be stuck with lagging performance.

Will a Site's Design Hold back rankings?

Yes, it can. The site's design and coding can result in the content not being presented in a way that corresponds to Google's analytical methods. Positioning of text, links and copy may not respond to what Google is looking for and what it values. The site and its content may not make it possible to utilize copy and links the way they need to be used.

What is it about content that Google wants?

Optimized content has to be presented via links to correspond to how Google analyzes the content for relevance. It's all about relevance based on their indexing program. When a site's content (the assembly of words on the pages) and page interlinking "resonate" to the complex factors in its algorithm, it will be given a good ranking. Google checks for relevance many different ways, and those factors must be orchestrated to make your site appear more relevant than hundreds of other web sites. Each site may have the same content and the same backlinks yet have vastly different rankings. It's how the site is written and creatively and strategically linked that coaches Google's spider into believing it is the most important site.

Think of the indexing/ranking system as an audience and your site is the symphony. It is the sweet sound of the symphony that Google trusts.

What about Links to my Site?

Inbound links are part of that symphony. They are voice that tells Google what you site is really about. Ideally well written and positioned links on "authority sites" is what you want, however that's not always possible. Success then comes from getting links from sites that have some merit and ensuring they are written well. Sites that have merit have what's called "Trustrank." This is a calculation of your site's trustworthiness. If a site's inbound links are from spammy sites, then links from that site won't have much rank boosting ability. Trustrank will be low. Links from spammy sites can indeed lower your ranking or may have no effect at all.

What is link reputation?

This is what the links pointing to your site suggest your site is about. It is much more than the link text. The information that passes along with a link when Google analyzes it is complex but it basically is a record of what the other site is saying about your site. That is combined with Pagerank and Trustrank factors. You can have very good link reputation for your keyword phrases, yet have no boost in rankings because there is little pagerank or trustrank. You need all three to do well.

SEO Professionals

Can a professional search engine optimization expert make a difference in the quality of an optimization?

Perhaps the single most important factor in search engine optimization success is who is doing your optimization. Someone with extensive studies and many years of full time experience working with a variety of sites is going to have better knowledge of what search engines want.

SEO is a complicated activity combining marketing, research, copywriting, and html editing skills. When these tasks are spread among several people, there is a fundamental disconnect in cohesion. Sometimes the work of one person will cancel the work of another. The result is poor performance, disappointment, conflict, and missing excellent opportunities. Creativity falls too.

An SEO Pro ensures a tightly integrated search engine optimization effort and finds innovative ways to make your particular site work.

Even if you have tens of thousands of dollars to spend on link building, if your site can't be made to resonate to search engine algorithms, it will only achieve a modicum of what is possible. Your links will only a power a site that Google considers irrelevant. You'll paying ten dollars for every one dollar returned.

An SEO expert can rewire, rebuild, and power up your site's relevance for more keyword phrases. The end result is ten times the qualified traffic.

Our clients have enjoyed phenomenal returns on their investment. The kind of ROI that is unheard in any other medium.

Search Engine Optimization and Brands

One SEO Company can actually can help you improve your brand's reach with creative search engine optimization techniques. Brand Identity Guru can create effective content to engage visitors from across the US and design interactive Flash design and video sales strategies to help you capture more leads. BIG can help you improve your conversion rates and pump up your brand identity. Here is an SEO company that can help you get the most from search engine optimization.

Bay Street SEO has used the services of Internet marketing firm Optitrex, lead by Adam Morien. Adam has a team of dedicated developers, content writers and webmasters who can get any Internet marketing project completed economically. Our clients have benefitted from their social media marketing services.