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If
you're new to search engine optimization, don't worry, even
the most seasoned pros can see a new project as daunting.
There's a lot to take into consideration and we'll work together
to develop all the information needed.
However,
if your marketing manager isn't available currently, then
try to collect information about your company, its products,
services, targeted customers and your marketplace. If you
don't have a marketing or business development manager, that's
fine. Just collect enough information so that we can understand
your business and products. We'll use that information to
begin a study of your business, your Web site(s), marketplace
and how your Web site might be positioned in the search engines.
Reflect
on your budget and how much it costs you to create one customer
via other media and how much profit you make on the sale of
your key products and services.
Estimate
what level and quality of traffic you'd like to see visiting
your site. If you have a medium to large company, you would
be wise to purchase the corporate SEO
package. This is for companies wanting to attract thousands
of new visitors.
Consider
whether you might need to modify your Web site to improve
sales or inform customers, and who could make changes to your
pages should they be needed.
Write
down:
- who
your competitors are along with their web addresses.
- rank
the importance of the products and services you'd like to
promote.
-
which words you think your potential customers would use
when using a search engine.
Then call 416-605-7026
to get started.
Are you interested
in Training in Search Engine Optimization? |
Corporate
SEO Clients
Here's
some in-depth information you should share with us:
-
major
products and services presented on your web site
-
the
relative profitability of your products and services
-
words
normally associated with your products and services
product classifications and categories
who your major competitors are
-
results
of your PPC campaigns
-
your customers buying cycle
-
what other purchases or research your customer will
be doing and how
your
product or services might come into the picture
-
your
unique value or selling proposition
-
your
timeline for search engine visibility
-
ranking
problems you're experiencing
-
conversion
problems you're experiencing
-
the
urls of your domains
Search
Engines may provide the only cost-effective form of
promotion for most businesses. Some of our clients
would have to pay up $16.00 per click for their selected
keyword phrases.
This
is why search
engine optimization is such a compelling opportunity
and it's one that you can take advantage of right
now. No, it isn't free and you won't get high rankings
unless you invest in the development
of your site and linking partnerships on the Web.
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