Keyword Suggestion

Keyword research is critical to successful search engine optimization yet many amateurs take keyword discovery for granted. Many of them become obsessed with the obvious keywords that are offered up by keyword suggestion tools. That fundamental error causes many marketers to miss out on the potential value of search engine marketing.

Keyword selection is the foundation of your SEO campaign. Miss it here, and the rest of your effort will be in vain. Swallow your pride and begin the keyword discovery process new and you'll be on track to get in front of highly qualified sales prospects instead of empty come-and-go traffic that is offered up by hundreds of Internet marketing companies.

Keyword Selection Errors

The two errors here are: popular keyword phrases are overestimated by the keyword suggestion tools, and people use a wide variety of plurals, stemmed variations and multiple keyword phrases; and keyword use is varied. The reality is, you may need to optimize for ten different keyword phrases rather than one specific keyword phrase suggested by the Overture keyword suggestion tool.  Overture is noted for its juxtaposition or aggregration of keywords. So when they report a phrase such as: homes for sale california, they could mean california homes for sale or california home for sale.  Some 3 and 4 keyword phrases could actually be an estimate of singular and plurals of several combinations, how many times those keywords were used within other longer, multi-keyword phrases.

Keyword analysis requires study and some before and after experience with these tools. Some are very unreliable because the companies aren't interested in having their service used solely for optimizing for other search engines.

The best ally in choosing keywords is your server log files, yet it takes skill to pick the best combination of those keyword phrases and select those that will produce the best sales prospects.

Effective keyword research requires skill, experience and judgment. Through hard fought experience Bay Street SEO is one of the few search engine optimization companies that does keyword selection well. Our clients are always surprised when they see how many sales come from a wide, well-selected selection of keyword phrases.

Keywords Are Personal

Keywords have meaning to users beyond what might be apparent. Consumers and B2B buyers have a different vocabulary, so you must select those words that are appropriate to your targeted prospect. Popular keywords are often words used by the general public, many times signifying a non-purchasing inquiry.

Keyword Segmentation

Keyword phrases can be segmented many different ways. They can be grouped in terms of geography, service and product categories, brand names, type of usage and price. Planning your keyword segmentation is important because it provides maximum link reputation and can help you rank highly for numerous phrases if done right.

Technical keywords can be good choices because they are often used by people seriously involved in the business or product category you're interested in. A major B2B buyer for instance, may be just doing some background research and could arrive at your site via a new product spec you've written about. Having optimized content on a specific topic that is important to buyers is a key way to get in front of the right eyeballs at the right time.

It's very important to see keywords as part of your unique value proposition because visitors will have a set of expectations based on the keywords they typed in. Examining your competitor's sites can reveal good keywords, that is, if your competitor's site has been search engine optimized.

Be good to your search engine visitors by targeting the right keywords and then making a great offer of value when they come to your site. With keywords ready, your ready to being writing your copy with the help of the search engine copywriting book.

Keyword Sources

There are a variety of keyword sources for the most used search engine keywords.

Keyword Discovery

This service has risen as the best source of keyword usage. The service's keyword database is drawn from hundreds of millions of searches over a full year. That provides a better perspective of the value of a particular keyword and how it is used. All keword lists need to be assessed for accuracy however, keyword discovery appears to list keyword phrases as they are used.

Word Tracker

Word Tracker is highly touted by many SEO people yet it offers a limited selection of keywords. As any professional SEO knows, people use a strange variety of keywords, yet Word Tracker doesn't help you find the best collection to optimize for.

Overture Keyword Suggestion Tool

The most used keyword tool doesn't give you the real keywords. People have used this tool literally. They gained the number one position for their keyword phrase and received no traffic!
That's because Overture has its own business agenda and isn't interested in providing a true picture of actual keyword use.

espotting Keyword Tool

eSpotting is a British PPC search engine that has an excellent keyword tool. Unfortunately, they don't like people using it.  Expect your second use of the tool to hang forever. Basically, they don't want you to visit their Web site. Great marketing savvy!

Google Adwords Suggestion Tool

This is the tool that gives no search numbers. It is a disappointing offering from Google and something they should be ashamed of.  The lack of accuracy in this tool reminds you that search engines don't want to divulge real keyword search volumes. They feel this is a fundamental secret that they want to own.

Through experience, you learn that these lists require interpretation. It is the interpretation and selection of the right keywords that brings the real profits. The failure of many SEO campaigns whether organic or paid rests solely in an erroneous selection of keywords. Choose the wrong keyword phrases and you miss the boat!

Culling keywords for the best quality ones is something we do routinely everyday. It's that important especially when doing a Pay Per Click ad campaign.

Pay Per Click & Keywords

The top pay per click advertising programs offer keyword usage reporting. They are an excellent and accurate form of feedback on the keywords that people are really using in their searches. In addition, it provides insight into which keywords are most effective at generating clickthroughs.

Bay Street Search Engine Optimization Toronto
Bay Street SEO Company offers customized, precision Web site marketing services to companies in Los Angeles, San Francisco, California, San Diego, Dallas , Boston, Orlando, Miami, Chicago, Lafayette, Houston, Denver, Phoenix, Vancouver, New York, and Toronto SEO.