Mobile Marketing Services

The wide proliferation of personal communications devices such as Blackberrys, iPhones, and small computers along with new high speed wireless networks is creating a revolution we've been expecting for ten years. It's been slow to evolve but mobile marketing is becoming legitimate.

Anytime a consumer uses an Internet connected device such as an iPhone, there is a chance to reach and influence them. Google for instance is already in the mobile ad publishing business (http://services.google.com/adwords/mobile_ads). Mobile marketing and SEO are still a natural match since 35% of users do search on their phones. Currently an increasing number of developers are creating applications for cell phones that help users find restaurants and their menus, hotels, airflights, find homes for sale in neighborhoods, and buy music. Hotel marketing will be more strongly influenced by mobile devices given that applications and access to room bookings are becoming more plentiful and accessible.

Cell phone users text a great deal often telling each other about products or services they've discovered. Having your product or service visible when they're looking is powerful. Presenting your services and products in a mobile friendly way is also powerful.

The above shows mobile advertising budgets will double by 2011 revealing that advertisers are taking this medium seriously. Google has almost total marketshare in Mobile search and Google's ads and search results will always be prevalent on cell phones. Searches on mobile devices are growing and are visible in our client's web stats.

How Can Mobile Marketing Help your Company?

If your SEO company can generate a large number of visitors to your site, you have the opportunity to present them with a free mobile phone application or a widget on your site that is easy to use on a web enabled phone such as an iPhone or Blackberry. For restaurants, it might be an instantly updated menu and reservation service, and for a store, it might be to let people know about specials or new products. Encouraging your visitors to stay in touch with your business via their phone is wise, since most consumers and customers spend a lot of time with their phones.

Creating a mobile friendly version of your web site or pages is a great way to make your site more usable to cell phone users. Mobile browsers have trouble with Java and Flash, so keeping it simple and fast loading is wise. You can certainly encourage mobile users to bookmark your site. If you have a blog and have interesting info to discuss, they may tune in when they have some free time such as when travelling.

Mobile SEO is no different from regular SEO since Google just reformats websites for viewing in the Safari Web browser. It's the same algorithm. The key is to have the best SEO consultant helping you to maximize the opportunity for your company in whatever form it exists. Our persistence, determination, and ongoing creativity set us apart from other SEO companies.

Power of the iPhone

The launch of the iPhone along with the introduction of 3G networks were the two biggest factors in propelling mobile marketing. An estimated 7 million people use an iPhone and they are primarily in the US. iPhone users report good satisfaction with their phones and that can only mean the iPhone's growth will continue and other manufacturers will follow their lead. Together they will push mobile marketing to the forefront.

A good portion of Twitter mobile users are using iPhones.

Twitter Users and iPhones