A high Google rank
evolves from a well-focused site that has links from other similarly well-focused
sites. That's not to suggest that a link from an off-topic site with a high PageRank
value isn't important. The success of some large corporate conglomerates are demonstrating
that links don't have to be sharply on-topic.
For your business however,
there may not be enough focused Web sites for you to establish a linking relationship
with. That means your SEO consultant will have to be more creative in arranging
links from other Web sites. That leads to the question: why would another Web
site owner want to link to your site?
You have to develop
original, valuable content on your site. Your content has to be of value to the
other Web site's visitors. Many corporations tend to think of their Web site,
products and services as possessing much worth. Other Web site owners see things
a different way. They want to link to a site that exudes prestige, value-added
information, attractive products and services, or for shear quantity of visitors.
Your site has to possess some sort of value-generating power. The fact that your
business exists is not enough. You must have respect for your linking partners
and their business goals. If there is something of value on your site for them,
they will link to you.
When you develop your
site, you need to think forward about who you would like to attract as a partner.
Yes, you would like customers, but your real customers may be your B2B linking
partners. Don't leave them out of the web
site marketing planning process. On the Web, they can make or break your business. |
Now you know you
need a site worth linking to. The most important factor is the internal construction
or infrastructure of your Web site. The text content and interlinking of your
Web pages determines what the search engines will "understand" your
site to be about. Build a site that exudes value in every way for your customers
and your linking partners. Read a sample chapter of Writing for Search
Engines.
Want to know more about
a high Google Rank?
Professional
Search Engine Optimization
Do
you need professional search
engine optimization services? Today, old SEO tricks and techniques aren't
producing the results they once did. Search engines have progressed. Amateurs
and spammers alike resort to link exchanges which the search engines have realized
contaminate their indexes. This means SEO must be done differently. The task is
without a doubt more difficult so you must consider putting the right amount of
resources to get the job done. Search engine optimization fees are a fraction
of the revenue they can produce so consider carefully where you're placing your
online marketing investment. |
