Carlsbad / Oceanside Real Estate Referal Generations
As the Carlsbad real estate market begins to recover and grow, you may be scrambling to investigate the advantages of developing your own agent website. If you're currently with Realestatewebmasters, realwebagent, realpagemaker, point2homes, or any other of an endless number of real estate hosting companies, you may be wondering why you're not getting more traffic.
The real estate website hosting providers do offer some useful services for agents including contact management, lead management, Carlsbad MLS IDX listings, content management for starters. The way they sign up new real estate agents is by offering these services and then boasting about marketing services including search engine optimization. Custom web design, content development and SEO is something they don't do well because they are programmers, not marketers. Of course, they'll advertise SEO services because it's a great way to capture customers for their core products. If you've asked for quotes from these companies, most will quote in the $10k to $30k range for what you need.
Web hosting and CRM tools are a commodity and although many real estate agents believe SEO is a commodity, our clients success shows custom SEO is the only way to go. If you want to succeed in the Carlsbad real estate market, it is necessary to go beyond the common techniques and effort of your competitors, no matter which brokerage they're with.
What we can offer you:
» Sophisticated, custom SEO that allows you to dominate all keyword areas
» A CRM and Contact management system that agents appreciate having
» Expert real estate content development that powers your Google rankings
» A unique Web site and search engine optimization of Carlsbad MLS IDX listings where possible
» Blog setup, Facebook Account, Twitter Account
» Link building that powers your Google rankings
A Better Approach to Real Estate Marketing
In a tough economy and an even tougher real estate market, it is unwise to invest in a real estate web site with all the bells and whistles when you don't know if it's going to produce leads. It is far better to find a cheap hosting solution and invest in SEO. It is Google for the most part which will create leads for you. Google has the dominating share of web searches including on homes and condos for sale searches.
Realestatewebmasters: The Leading VOW Solution for Real Estate Agents
You're competing against hundreds or thousands of other local real estate agents. It's very unlikely you'll dominate Google rankings in the Carlsbad area without serious SEO help.
The intelligent choice is a website your real estate SEO specialist can work with full time to help you get the best results. Your Google rankings and overall exposure on real estate related words will be critical to your real estate career. Start if off with top notch services and the best real estate SEO consultant available --- Bay Street SEO.
Generate Real Estate Leads
The most important factors in referals and leads are
1. Web site traffic - homebuyers looking for homes
2. Home Listings - homes for homebuyers to view
Most home searching in Carlsbad or Oceanside is done online, and most search via Google. Many agents use craigslist and Google Adwords to generate visits however unless your site has listings to view, people won't stay long. Agents complain that these sources are a waste of time. Online, people are efficient with their time. They visit the top ranked sites on Google , sites that have lots of listings. Top ranking agents know that if they get the top ranking and enrich their site, that these visitors will use their site, stay there, and even return later. Over several months, that's the way to generate real estate leads.
The top ranking real estate sites are gobbling up more of the available home searching market. They're learning better about what home buyers want and what gets visitors to make contact with them. Of course, it's often a shotgun strategy. With thousands of visitors comes a certain portion of leads.
Don't discount the importance of good website content. Your content should have some substance and be useful. Most of the material you see on real estate sites is empty promotional talk that you'd see in door to door flyers. It's the same on 95% of all realty sites. Your site needs to be unique and valuable. Your site is key to your own brand image and unique value proposition.
Building great content is hard work and that is why agents hire us to create it. A hard working agent has no time for website development and those that do have some time, find they don't understand search engine indexing well enough. It's better to leave it to an experienced real estate SEO. You would sticking to your core competencies and not having to bother with the details of search engine rankings which can be tedious. That tedium can distract you and drain your energy. As an agent, you need to be at your best when meeting clients and being sensitive to their needs and emotional preferences.
2011 will be a great year for you if you get started now in making your site the dominant Pasadena real estate web site. We can help you get that site and make it perform. Call us now at 416-605-7026 to discuss your real estate marketing needs.