Ottawa Real Estate Marketing

As the Ottawa real estate market begins to recover and grow, you may be scrambling to investigate the advantages of developing your own agent website. If you're currently with Realestatewebmasters, realwebagent, realpagemaker, point2homes, or any other of an endless number of real estate hosting companies, you may be wondering why you're not getting more traffic.

The real estate website hosting providers do offer some useful services for agents including contact management, lead management, Ottawa MLS IDX listings, content management for starters. The way they sign up new real estate agents is by offering these services and then boasting about marketing services including search engine optimization. Custom web design, content development and SEO is something they don't do well because they are programmers, not marketers. Of course, they'll advertise SEO services because it's a great way to capture customers for their core products. If you've asked for quotes from these companies, most will quote in the $10k to $30k range for what you need.

Web hosting and CRM tools are a commodity and although many real estate agents believe SEO is a commodity, our clients success shows custom SEO is the only way to go. If you want to succeed in the Ottawa real estate market, it is necessary to go beyond the common techniques and effort of your competitors, no matter which brokerage they're with.

What we can offer you:

» Sophisticated, custom SEO that allows you to dominate all keyword areas
» A CRM and Contact management system that agents appreciate having
» Expert real estate content development that powers your Google rankings
» A unique Web site and search engine optimization of MLS IDX listings where possible
» Blog setup, Facebook Account, Twitter Account
» Link building that powers your Google rankings

Hot Real Estate Markets - Vancouver & Edmonton

The key for real estate investors is investing in areas of the US and Canada where home sales are brisk and home prices are rising. Vancouver BC and Edmonton AB are two Canadian markets that are thriving. Canada's stable economy and strong prices for oil, gold, potash and other natural resources mean there is lots of opportunity north of the border for risk-averse real estate investors. In Vancouver, residential home prices have has increased 4% from $557,384 in November 2009 to $580,080 in November 2010. In Edmonton, residential home prices rose .65% ( $319,479) from October, and are .33% from last year at the same time.

Selling Condos. As you know, the condo sales market is hot right now in many cities, particularly Vancouver, Calgary, Toronto, and Edmonton. The US market is lagging, but most economists are decidedly bullish about the economy and this should keep the condo market active. We have a proven plan for getting visibility for clients in their respective cities for condos & apartments. More condo sellers too will list their condos for sale with you because of your strong visibility. In your negotiations with prospects we can help you put forth a convincing reason why you offer the best marketing results and thus get them the best price in the quickest time. Time is of the essence as many agents see their listings DOM increase. It does affect clients confidence and can erode your relationship with them.

You're competing against a large number of real estate agents from Remax, Century 21, Keller Williams, Royal Lepage and Prudential brokerages. It's very unlikely you'll dominate Google rankings in the Edmonton area without serious Vancouver SEO help. It's prime virtual real estate that is definitely worth fighting for.

Gord Collins is a 13 years veteran of the search engine wars. Starting before Google was a major search engine, Gord has long studied all the elements of search engine indexing systems and ranking behavior . Start if off with top notch services and the best Real Estate SEO consultant available --- Bay Street SEO.

Generate Real Estate Leads

The most important factors in referals and leads are

1. Web site traffic - homebuyers looking for homes
2. Home Listings - homes for homebuyers to view

Most home searching in Ottawa is done online, and most search via Google. Many agents use craigslist and Google Adwords to generate visits however unless your site has listings to view, people won't stay long. Agents complain that these sources are a waste of time. Online, people are efficient with their time. They visit the top ranked sites on Google , sites that have lots of listings. Top ranking agents know that if they get the top ranking and enrich their site, that these visitors will use their site, stay there, and even return later. Over several months, that's the way to generate real estate leads.

The top ranking real estate sites are gobbling up more of the available home searching market. They're learning better about what home buyers want and what gets visitors to make contact with them. Of course, it's often a shotgun strategy. With thousands of visitors comes a certain portion of leads.

Don't discount the importance of good website content. Your content should have some substance and be useful. Most of the material you see on real estate sites is empty promotional talk that you'd see in door to door flyers. It's the same on 95% of all realty sites. Your site needs to be unique and valuable. Your site is key to your own brand image and unique value proposition.

Building great content is hard work and that is why agents hire us to create it. A hard working agent has no time for website development and those that do have some time, find they don't understand search engine indexing well enough. It's better to leave it to an experienced real estate SEO. You would sticking to your core competencies and not having to bother with the details of search engine rankings which can be tedious. That tedium can distract you and drain your energy. As an agent, you need to be at your best when meeting clients and being sensitive to their needs and emotional preferences.

2011 will be a great year for you if you get started now in making your site the dominant Pasadena real estate web site. We can help you get that site and make it perform. Call us now at 416-605-7026 to discuss your real estate marketing needs.