Real Estate Agent Promotion

Many individual and independent real estate agents create their own web sites primarily for the convenience of current clients and prospective buyers. They don't give much thought to the idea that their web site might attract many more new home buyers and sellers. A few agents have invested in attractive, animated or brochure style sites, even with dynamically generated listings yet find that no one visits them. A web site without visitors really is a waste of time and effort.

Most real estate buyers and sellers become aware of available properties through MLS services or via the big real estate company web sites. The problem with these services is that they don't necessarily promote any particular agent and the agent's homes may never be seen because the listing information input doesn't correspond with that internal search engine's indexing scheme. It's all about indexing as to whether a particular listing gets viewed.

Google, Yahoo, MSN

The art/science of shaping web sites to search engine indexes is the millieu of SEO specialists. We study Web search engine's methods of collecting web pages and ranking them for search results. Search engines consider many different features of your web site and of the sites that link to your site. A complicated mathematical equation is what it boils down to, but the average web site owner doesn't stand a chance in comprehending it and beating a professional optimizer. Instead, an agent simply needs to know that search engines are looking for something specfic. To a search engine, which doesn't read graphics, a web site is just a collection of words. The expert use of words then creates good rankings.

Search Engines - Meeting their Needs.

Many home buyers go to Google or Yahoo to research homes for sale or find a local realtor. The sites they find in the search results are often dominated by Web sites that have been specially modified or written with search engine rankings in mind. Often, these sites win all the top rankings, because no other sites showed up. The sites that never appear are plagued with on-site problems that make search engines not regard them as irrelevant for a search for let's say "san diego homes." Optimizing means getting relevant.

Contact us now and let's get started. With our Free SEO offer, you've got nothing to lose and no reason not to move ahead!

Contact us now to get started or call 416-605-7026

Real Estate Webmaster Services

Some agents are relying on webmaster hosting businesses to create a web site and search engine presence for them. Often the costs were high and very little benefit was derived. This is due to the fact that search engine visibility requires some hands on work by a professional search engine optimization specialist. Without that, the site won't rank.

We hear many reports of agents paying over 12,000 dollars for their templated real estate web sites and deriving almost no promotional or business benefit. Now agents are looking for something more effective yet sadly, they may not have the budget to compete for the competitive keyword phrases.

Search engine rankings are not guaranteed, however some performance from the site has to occur to make such a large investment worthwhile. The losses and discouragement from these services may cause agents to give up on great opportunities online.

About Bay Street SEO Services

Gord Collins offers over 12 years of full time SEO specialist experience with many big successes. The Bay Street SEO team can help you make your Web site a real marketing and business asset. That's what it should be.