SEO News - Latest SEO News, Events and HappeningsDomain Age Important? According to a number of posts including Matt Cutts and another Google employee, domain age can't be reliably tracked because they're not always revealed by registrars and is really not a factor in the Google search algorithm. I've always thought it was a poor indication of credibility and spam sites are being effectively controlled by Google anyway. John Mu's comment here was "how could we compare domains with expiration dates to domains without that information? It seems that would be pretty hard, and likely not worth the trouble. Even when we do have that data, what would it tell us when comparing sites that are otherwise equivalent?" Domain age and years forward they are registered are two different issues. Domain age refers to how long Google has been aware of a website/domain. As far as long multiyear domain registrations go, it really appears that registering your domain for ten years will have little or no impact on rankings. Personally, I've never extended domain registration beyond 2 years and have seen it as a factor. SES San Jose Begins Google introduces new changes to its algorithm. Google Website Optimizer Usage Increases According to drupal.org, use of Google Website Optimizer, Google's conversion testing and improvement program has grown 250% since the start of the year. Google's Marketshare Grows AgainAccording to Comscore, In June 2009, US searchers conducted more than 14 billion core searches, with Google Sites accounting for 65.0 percent search market share while Microsoft Sites grabbed 8.4 percent market share. Google Sites dominated the search engine market seeing more than 13 billion searches, with Yahoo! Sites having almost 3.9 billion and Microsoft Sites trailing with just over 1 billion searches. Top Growing Economic Categories in June 2009Travel related businesses showed a surprising gain in June.
Search Engine Marketing Statistics 2009According to a study by eMarketer, spending on paid search marketing has declined while spending on SEO services has grown and will continue to grow. Growth in SEO is expected to more than double in the next 4 years.
2009 eretail Statistics Growth Projectionsemarketer anticipates 17% growth in online travel and a 45% growth in B2C ecommerce over the next 4 years.
Traveler Trading up to Better Accommodations and VacationsA survey of American Express travel agents found that some travelers are taking advantage of the abundance of travel deals to “trade up” or enhance their vacation plans. Travelers are going for hotel room upgrades, first-class airfare, and longer vacations. Expedia reported that during first quarter of 2009, Five-Star Hotel Vacation Package sales were up 61 percent. The above reveals how important it is to access travel consumers anyway possible with standard offers or even discounted offers. Very often they will trade up if the unique value proposition works. Top Visited Web Sites 2009 - JuneNotable sites in the top 20 for June are Facebook and Craigslist. Yahoo and MSN visitors are primarily non-search related visits (e.g., hotmail, yahoo mail).
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Google Caffeien, Google's New Search Index Google is building, testing and refining a new system of web indexingthey are calling Caffeine. It's really unknown why they're doing this or what it is intended to improve upon however they have announced it is a fact. Google reports that "It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions." The new Google Caffeine index could be an attempt to integrate real time search or at least to improve the updating speed of its search results, which as most people know tend to be static and repetitive. Because of Google's accent on trust and aging, their results tend to be old and out of date and lacking in variety. Perhaps, this is another attempt to overcome the limitations of their cumbersome algorithm. Interactive Marketing Tax Credit The Ontario government is offering an interesting tax credit for companies that develop digital media products. For companies looking to develop new Interactive applications or digital marketing applications, the tax credit has a 100,000 dollar limit. |
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