Spending
on Search Engine Marketing
When the largest SEO
companies typically charge $10,000 to $30,000 per month on search engine
marketing campaigns, you know this is a serious business. Businesses themselves
often spend $50,000 per month on pay per click advertising. Because of that, they're
looking for similar results via search engine optimization strategies.
Search engine rankings
however can't be bought and sold the way PPC ads are. These two are very different
arenas. Companies that expect SEO
providers to achieve fast results and to meet deadlines on project management
spreadsheets are misunderstanding real search engine listings.
The major search engines
(particularly Google) have introduced irregularity in the way they index and  publish
search results. In a way they are like bucking bull at a rodeo, and Web site owners
can be in rough ride and never know what's coming next. Google doesn't want its
organic rankings put on anyone's time sheet and they'll implement efforts to ensure
that timetabling of their rankings doesn't happen.
If you're looking into
hiring an SEO firm to optimize your Web site and your presence on the Web, you
should expect to pay several thousand dollars to achieve an acceptable level of
performance. Your provider should be able to produce good research on your Web
site, market situation and ranking outlook. However, it should be realistic
given the turbulence search engines are causing and given the level of intense
competition present now.
Any provider suggesting
they can produce top results in these hypercompetitive times for less than a couple
of thousand dollars is setting you up for a letdown. Your competitors in
all likelihood are spending tens of thousands on paid advertising and organic
search engine optimization.
It isn't realistic
to think you can find good value for such low prices. The key to success
is to set a larger share of your marketing budget on search engine marketing.
Statistics show that SEM budgets are growing, but perhaps not fast enough. Instead
of spending $60,000 a month on PPC ads as many companies do, consider devoting
a portion of that instead to gain top organic listings. It is a proven fact that
consumers click on organic listings in search engine listings 20 times more frequently
than paid ads. A top organic listing can result in a much better conversion rate. |
Pay Per Click
bid Prices Rise
According to recent
study reported in Media Daily News, PPC prices have risen 7 percent across all
consumer categories in the last 6 weeks. On average, advertisers reportedly paid
$1.66 per keyword during november, a 21 percent overall increase since September.
The consumer retail category saw increases of 50% from the previous month.
Research firm Majestic
Research estimates Googles revenue per click is at 9 cents and that Google received
54 cents a click on average, much less that the industry average.
Text Link Advertising
A controversial area
of SEO, text link advertising is growing exponentially.
SEO and Webmasters have discovered that it's an easier method than search engine
optimization and less frustrating. Web site owners are signing up by the tens
of thousands to get a piece of the text link advertising market.
Online Advertising
Up
eMarketer.com projects
that online advertising expenditure will grow to $11.3 billion to the end of 2004.
That indicates Internet advertising will account for 4.0% of all US advertising
spending during the coming year, up from approximately 3.5% in 2004. This will
drive PPC prices higher next.
Building Search Engine Traffic and Brands
One SEO Company can actually can fuse innovative internet branding with creative search engine optimization techniques. It's one thing to generate high rankings and the corresponding high traffic, but to create effective content to engage visitors from across the US is one thing, however this firm has some creative ideas on interactive Flash design and video sales presentation. BIIG can help you improve your conversion rates and pump up your brand ROI. Here is an SEO company that can help you get the most from Brand friendly search engine optimization
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