Google PageRank Case Study

Google's PageRank™ rating system is something to be well acquainted with if your goal is a better Google PageRank. PageRank™ is based on the concept of link popularity whereby a link is considered a recommendation of the site being linked to. The Google mathematicians developed a formula or equation to calculate the relative importance of a Web site based on linking.

There's more to Google's search engine algorithm than PageRank. However, PageRank captured the collective vote of current Web site owners who have viewed the sites they link to.

Those Web sites that have the most links pointing to them will be given a very high PageRank rating. those sites in turn will be given a more powerful vote for those sites that it links to. Therefore, not all sites are equal in the value of their linking. Sites with high ranking can cooperate with one another to dominate the Google search engine index.

To get high rankings, sites have to possess something of value to other Web sites, otherwise they wouldn't be inclined to recommend or link to that site. The key to acheiving high PageRank is creating something of value for other Web sites owners and their businesses.

The World of Foreign Exchange

Foreign exchange is a global, multi-billion dollar industry which serves banks, importers, exporters, travellers, money speculators and investors. Several companies have developed a dominating position in the search engines and their story is worth knowing about. Although PageRank is the focus of this case study, you'll notice that link reputation also factors into how PageRank is used to create high rankings over a number of keyword phrases.

The Lucrative Money Trading Industry

International currency trading and exchange is increasingly executed online. International commodity or goods traders, corporate money movers, speculators and others involved in money trading are able to execute trades online and keep a constant eye on exchange rates. Currency trading houses are using e-commerce enabled Web sites to serve their far reaching clientele. Foreign exchange consumers however, have instant access to money brokers and service providers. They may switch funds between trading houses to take advantage of better discounted service rates.

Of course, search engines are the main tool these consumers use to find currency brokers and trading houses. They're looking for better rates, discounts, news, companies with stability, professional advice and numerous other services. Though not all searchers are looking for a currency converter when they type currency exchange, they will generally see three companies at the top of their search results.

Ranking high for currency exchange related terms is not easy and there are numerous terms that consumers use when searching for the same service. These three web sites have incredible presence in search results. Oanda.com is owned by a Swiss financial conglomerate. The currency calculator is a key strategic tool in stimulating consumer demand for their online trading service. Until the search engines change their method of ranking sites, Oanda online trading service is something you can bet on being a big winner.

The chart below shows the results in Google. However, the other major search engines deliver similar results such as: Lycos ; AOL ; Yahoo ; MSN

	Ranking on Google
Search Terms	XE.com	Oanda .com	X-rates.com
currency	1,2	3,4	6,7
currency exchange	1,2	3,4	5,6
currency exchange rates	1,2	3,4	5,6
currency rates	1,2	3,4	7,8
today's currency rates	1	2	3
foreign currency	3,4	1,2	5,6
foreign currency exchange	3,4	1,2	5,6
currency converter	1,2	3,4	5,6
currency calculator	1,2	3,4	5,6
currency conversion	1,2	3,4	6,7
exchange rates	1,2	3,4	5,6
foreign exhange	3,4	1,2	5
foreign exchange rates	3,4	12,	5,6
rates	1	2,3	4,5
dollar exchange rate	1	2	7,8
money exchange	3,4	1,2	9

Google PageRank Case Study Part 2

Professional Search Engine Optimization

Do you need professional search engine optimization services? Today, old SEO tricks and techniques aren't producing the results they once did. Search engines have progressed. Amateur and spammers alike resort to link exchanges which the search engines have realized contaminate their indexes. This means SEO must be done differently. The task is without a doubt more difficult so you must consider putting the right amount of resources to get the job done. Search engine optimization fees are a fraction of the revenue they can produce so consider carefully where you're placing your online marketing investment.