Google Search Engine Optimization Tips

Let's kick it up a notch!

Google Search Engine Optimization is what it's all about today. Their overwhelming market dominance means optimizing for Google is the focus. Yahoo and MSN (Bing) make lots of noise but never come through so you would only make an effort with Yahoo SEO or Bing SEO is you can prove that certain keywords are searched for by their visitors.

Kick it up a notch is what all good clients love to say. They're rarely satisfied with top rankings. They've got to have more. Most sites don't come close to the level of optimization needed to push a site from 4th to second, or third to first. Yet when your site reaches that upper level of rankings, a one or two rank improvement can generate a significant performance boost. Unfortunately, bad site design and poor SEO practices render sites to secondary status. Poor on-site content development means the site is only a getting a limited piece of the available search traffic.

When faced with this glass ceiling, many amateur SEOs will try to do more of what they're doing now. Yet they discover that it doesn't improve their rankings on the so-called money phrases. The search engine companies have learned how to limit the effect of more internal links regardless of what text is used, and paid text links regardless of how many are purchased. When your site looks maxxed out and you've run out of ideas, maybe it's time to consider hiring a good SEO consultant to make that next move upward.

Are you still wondering if it's worth it? You've tried everything, so how could someone else do any better? How about this analogy: You take your family car to the dealers garage for a tune-up. They clean the car and tune the engine to the maximum of factory specifications and you notice that it is performing better, but it's no Maserati. Something tells you your car is doing as well as it ever will and you might as well resign yourself.

Then an idea hits you. What if you take it to one of those high performance specialists? They examine it and start making some changes that you didn't even know could be done. You wanted more power, they put in a supercharger. You wanted more versatility, they put in a new suspension system and now your car can go places it couldn't before. Of course, you could of installed those things yourself if you knew how.

Remember that an SEO specialist works with sites at a very deep and detailed level. Much like a formula one race car pit crew, we can make a difference between placing sixth or first. Top rank might triple the number of sales and that should make it worth it.

More Skilled Use of Keywords

What we do is integrate your site better and we use the right keywords, and variations of those keywords in the right places. We can add powerful new content on precisely the right topics, and we find new link partners that can give you just the right ranking boost.

Search engine optimization is the complicated, creative and technical integration of your Web site's infrastructure so search engines will consider it the most relevant for customers looking for the products and service you might provide.

SEO Optimization Tips

• hire the best SEO consultant you can find
• develop a variety of useful content for visitors and search engines.
• use text-based links
• do detailed research on all the keywords you might gain quality traffic from. This is more than just using keyword suggestion tools.
• optimize your site for more than one or two keyword phrases because those one or two might not be productive enough.
• link with other on-topic Web sites that aren't directly competitive with your company.
• use search engine optimized copy not repurposed corporate brochure copy.
• use a generous amount of copy on your home page. Keyword density isn't an issue.
• keep your copy fresh, add content and acquire new inbound links on a regular basis
• buy a copy of the Professional Guide to Search Engine Writing to make your copy persuasive and rank boosting.
• plan flexibility into your product page template system.
• Use no-follow tags to keep spiders from following less productive links.
• avoid using links to your disclaimer, privacy and about us pages in your main navigation link menu - ideally you want to link to pages that will assist with rankings
• Manage the flow of link reputation throughout your Web site.
• Buy a few text link ads for a short time to get your site going.