Where
is Your SEO Plan Headed?
The first step in Web
site marketing should be a thorough and informative SEO audit. All SEO
companies should offer audits or a study similar to a marketing plan. This
study is your compass and it provides detailed information on your search engine
marketplace, competitor analysis, keyword research, site infrastructure analysis
and brief proposals on strategic options that are available. It will help you
avoid failure and disappointing results. Save your time and money and use the
services of a professional SEO
company. There is no substitute.
A Necessary Business
Investment
An SEO audit is a search engine optimization study, a case study of your web site's relevance to search engines. It is a wise
investment in itself and should be the foundation of your SEO plan. It provides
you with the information you need before you make a commitment to large scale
search engine marketing efforts or build a case for a search
engine optimization budget.
An assessment of the
marketplace and opportunities can help you better understand, plan and implement
your firm's search engine marketing campaign. Through the SEO audit, you will
learn about how to optimally position your Web site competitively, assess the
value of SEO, and how to build or modify your Web site so that search engines
will see it as most relevant for user searches.
Are you asking these
questions about your site: which of my competitors are getting all the traffic?
Why is our site not ranking in the top ten? What is the PPC cost associated with
each of our keyword possibilities? How should it be positioned with respect to our
ten top keyword phrases? What can we do to make the site rank higher? Should we
optimize for one keyword phrase or many? Is pay per click advertising a good investment?
Who are the top companies and how do they get their rankings and traffic?
There are many more
questions and an SEO audit (marketing / positioning / needs analysis)
is the best way to discover the answers.
SEO
Audit
An audit includes the
following assessments: |
- Executive summary
- Analysis of major
competitors
- Assessment of opportunities
and potential visitor traffic
- Directory and Web
directory placement audit
- Analysis of log files
- Key Word Phrase Analysis
- Strategy analysis
- Ranking audit
- Site structure analysis
- Internal linking
analysis
- Keyword Density and
page structure audit
- Source code audit
- Search engine robot
access audit
- Content development
needs analysis
- PPC advertising placement
and costs estimate
- Estimate of development
costs
- Recommendations and
options for your search
engine optimization campaign.
|
Call 416-605-7026 or e-mail gord@bayst-search-engine-optimization.com
now to inquire. |
