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The
Challenge
Google
(Austin update) and other major search engines
have increased the complexity of their algorithms to deal with efforts at artificially
manipulating their results. This brings nothing but joy to top SEO
specialists who not only want to gain good rankings but also want to improve
the value of search engines to users. If search engines succeed, we succeed.
It is difficult to
gain good rankings and your SEO strategy must recognize the complexity of search
engine algorithms and take into account the growing influence of text
link advertising. Search engines have advanced enormously since 1996 and even
2000.
One
of the biggest changes recently is the use of the Hilltop
Algorithm by Google. This change resulted in the need
to acquire links from key high ranking Web sites called "authorities."
Without a link from authority sites, your site's rankings
will lag.
Google has been ignoring
links pages, treating singular and plural as the same, and penalizing
sites for having keywords in their domain name. Google's been doing more and is
secretive about it. The PageRank system is under fire and Google doesn't seem
to be reporting site information like it used to.
This
has left a lot of SEOs in the dark.
What
this means for your company is that you can't rely on the
slick automated type of optimization offered by big corporate
SEO firms because you'll be penalized. They all use the same
multiple mirrored domain spam tactics along with the usual
mechanical, cookie cutter techniques. Believe it, because
Bay Street SEO often has deal
with post spam optimization. Other firms that specialize in
Web design don't have the depth of understanding to get your
site structured effectively.
You
Don't Have to Use Spam Techniques
Precision
inside a custom optimization is the key and when you're talking
about dynamic sites, it is even more so. If anyone has told
you have to spam in order to rank well, they're wrong.
Bay
Street is confident in finding innovative and successful solutions
for your Web site. The landscape will always change and you
should look for an SEO specialist
that will change with it. You can't rest on your laurels long
in the SEO world because only
those sites that keep up the effort will realize lasting results.
You're
welcome to read through the information pages provided for
your courtesy and education. The more informed you are the
better your decisions will be.
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Minimize
The Risk to Your Company's Name, Reputation & Presence
The
Florida update resulted in many Web sites losing their rankings.
The reasons:
- lack
of link reputation from authority sites
- anti-optimization
penalty
- site
promises guaranteed rankings on Google
- duplicate
pages
- mirrored
domains
- cloaking
- hidden
text
To
get your site back, hire a legitimate SEO firm. Why risk using
a spam approach when you don't have
to?
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