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In-House SEO Training

Search engines have become media giants and now control access to billions of consumers around the world. Being able to optimize Web sites and have them rank well in search engine listings is therefore a critical skill for any web marketer. For some companies, the potential revenue is staggering and that has resulted in a large demand for personalized, thorough training. Courses and seminars are available, however, you more thorough, hands on SEO training is needed for a practitioner to compete at the professional level.

If you're hoping for outstanding results from Google for your site and your SEO doesn't have the right techniques, skills and experience, you're likely going to be disappointed at their results. It's competitive today. Can you play on a professional baseball or hockey team without good instruction? Not likely. It's not enough to be proficient. You have to be a knowledgeable expert to come out on the top.  Attending an SEO conference and reading a few books won't provide the in-depth understanding, skill or ability to apply it well.

In-house SEO training may be the right solution for your company. If your company can generate sales of one hundred thousand dollars a year or more via online promotion, then getting your webmaster, web designer, writers and new search engine optimizer effectively trained is a sensible investment. I (Gord Collins) am an experienced SEO specialist, and I've worked in a variety of industries and numerous types of Web sites. From getting out Pagerank zero penalties to increasing rankings on the very keyword phrases, you're getting every kind of SEO knowledge you may need.

The cost of the training is $4995 and travel, food and accommodations are included (Canadian companies must pay 7% GST). Free search engine optimization books (Dan Thies SEO Kit and Gord Collins' book Search Engine Writing) are included along with 5 hours of free phone/e-mail consultations to help your staff overcome any obstacles and new challenges that may appear as they work on your sites.

What Your Staff Will Receive: 1 week of hands on, personal training in the basic to advanced techniques, and to apply it directly on your Web site(s). I'll help you create a top ranking site, or network of sites, and you'll remember how to do it again. There's plenty of top rate papers, articles and books for you as well. If you run your own Web design or Web development company, this can be a very profitable skill for your business - an investment in your future success.

Call 416-605-7026.

This is in-depth training and hands on help with your Web site(s). Some of the required skills learned:

  • web site optimization planning
  • effective keyword research and selection
  • search engine algorithms
  • content planning, research and development
  • optimized copywriting techniques
  • studying competitor's strategies
  • report generation and traffic analysis
  • SEO tools to use
  • text link buying and valuation
  • link reputation and link analysis
  • link partner evaluation
  • pagerank penalties and restrictions

And, there's much more. Your own optimization and staff SEO training needs may be very unique. Perhaps you need more help with planning than with finding the very best link partners. Whatever your business challenges are, we'll get to them and find the best solutions.

 

Why Flounder? Get the best on-site SEO Training you can. This in-depth, personal training is not just a one day seminar or conference. It is two solid weeks of applied SEO practice

Learn all relevant approaches, techniques and concepts, and receive support afterward.

Advanced SEO Techniques

Learning from a 7 year experienced professional SEO specialist means you receive insights, techniques and knowledge of how to optimize a site correctly to achieve your search engine goals whether it is ranking on a particular keyword phrase, or to maximize overall traffic. Learn what is relevant and what isn't.

Your staff will receive a broader perspective on optimization, and learn tried and tested techniques that work rather than studying SEO concepts. Only so much can be learned through book study and tinkering. However, the technical complexity has discouraged many SEO pro hopefuls so you will learn the key features of Google's algorithm.

Search Engine Optimization Course - I reviewed Dan Thies SEO course for Sitepoint.com and enjoyed it. The SEO Kit is a short course covering all the basics of SEO and is a clear, unconfusing introduction to search engine optimization tasks. My book below, is another in-depth look at on-site optimization planning and techniques. These are great resources to read before you begin intensive, hands on training.

You may be surprised at the scope of activities and the technical issues that an SEO must solve. Answers and solutions are not always available even from technical experts you normally would rely on. The search engine industry moves fast and often your SEO person will have to find those solutions on their own.

Branding SEO Company

A select few SEO Companies can actually can fuse innovative internet branding with search engine optimization. For major Internet Marketing Campaigns, Brand Identity Guru has integrated content development, Flash animation, Video presentation, and other communications formats to create powerful search engine optimization services.

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