In house SEO - Going through the Motions

When a company decides to bring SEO in house, it is most often a decision to accept mediocrity as the ideal. If you've seen a Lion, Eagle, or Tiger in a zoo, you're not seeing the animal at its fullest potential. Deprived of its natural environment and instincts, it barely resembles its wild counterpart. When a person inside a company is moved into this position they lack the perspective or talents necessary to be a top flight optimizer. Their spirit crushed and with minimal freedom to learn from other companies doing SEO, they can't grow and produce as an independent professional can.

If an SEO pro does cost more, consider the extra value they can present for your company. If you don't want extra value from them, ask yourself why. With the kind of ROI we offer, there has to be a compelling reason why more from us isn't better.

Sadly, in house SEOs lack the vibrancy and stimulation that a professional, independent SEO enjoys. A professional manages a wide variety of client sites gaining a dynamic picture of businesses, their online marketing strategy, and web site traffic patterns. Having worked as an in house SEO, I can remember how stifling it was and how the quality of work just didn't measure up. Same person, yet different circumstances now. Once freed to follow the best route to achieving client success, the performance really shot up and has for many years.

If you're considering hiring someone as an in house SEO, ask yourself why this person will perform better than an experienced professional. Will the cost of their salary wipe out profits? Will you lose the professional's spirit, innovation, and ability to generate traffic and deal with emergencies? Will your in house trainee be able to help you improve conversion rates and explore other areas of search engine optimization? Is this a downward cost cutting spiral ending up their eventual layoff? This is a common occurrence. SEO is so important that if it fails, the company's bottom line is directly affected.

For real success, stick with your SEO pro. The outside perspective will provide value in many different ways and help you see your company more objectively. You're not business to be second best, so go first class with an SEO specialist consultant. Work with them more closely as part of your marketing team.

Call Bay Street SEO at 416-605-7026 to discuss your business and get answers on tough questions about search engine marketing.

Bay Street SEO delivers high performance Phoenix SEO, San Diego SEO, Denver SEO, Seattle SEO, San Jose SEO, San Francisco SEO, Los Angeles SEO, Chicago SEO and Toronto SEO services.

Social Media Marketing

The alienation of the Internet generation is combining with people's undying faith in the Internet to create a demand for tools and services that connect people. That connection might be business to consumer or business to business. In the end, the connection is between people. People buy from people they trust and like. New social engagement tools are creating a medium for people to communicate to each other on a more personal level and connect to get things accomplished on a larger scale.

This process is already being carried out in the non-profit sector where social networking tools are used to bring organizations together to get things done. And organizations really are just individual people. Previously people didn't know what could be done or who they might connect with to achieve non-profit and charity goals. Underlying the problem of connecting with the people is an emotional issue of "why bother" or "no one can help." Some non-profit leaders have the inspiration and courage to get over that hurdle with solutions that are vital for communities.

Social engagement tools are becoming the heroes of the non-profit sector by helping leaders and government professionals to learn more about each others needs, experiences, ideas and goals, and then help to bring them together to achieve important community goals. Previously, these people were isolated and the Internet just seemed to make it worse. Social media tools are providing a change in perception.