Social Media Collaboration - Grass Roots Strategies for Corporations

It's the nature of the world wide web itself that it creates unusual events and interactions among people. Web 2.0 and other online collaboration tools make it possible for company's employees to take part in interacting with customers and web site visitors. Of course, that interaction is fraught with fear and uncertainty for most corporate leaders and they avoid having their employees provide support for their marketing and branding efforts. But who else is going to champion your brand and exposure in social media?

Social Media is too big to ignore, yet you may be wondering how it can be done cost-effectively and still generate real bottom line results. Many marketing agencies have conducted social media campaigns for clients yet too often the results are disappointing. A marketing agency can't build and maintain an ongoing social media presence by themselves because they're not intimate with products, services and your customer base. Only inside people with specific knowledge can create the genuine content which can be very technical.

As an SEO, I do generate significant content for social media campaigns that include Twitter, Blogs and Facebook. In certain sectors, I can generate significant search engine presence, however to take it to the next level of effectiveness, company production and service staff need to be involved in order for the content to be timely, genuine and valuable. An outsider just isn't as credible as some of your staff members. An SEO needs to use collaboration tools to take your staff's contribution and make it really powerful on Google. SEO services are still needed since your staff aren't search engine optimization professionals.

If fear of communications nightmares and smear campaigns on social media sites is keeping you from using social media, I work with several providers who can help control these threats. One is Scott White of Brand Identity Guru. He can help you create a corporate branding strategy that includes teaching your company staff how to support your branding communications and marketing campaigns. If your staff aren't on board and don't understand your branding strategy, current customers and new visitors to your web site will be confused. It's not just your sales staff who are important factors in brand communications and sales effectiveness. Everyone in your company need to feel inspired and really believe in what the company is doing.

Another ground breaking social media consultant is Brent MacKinnon of Social Media Tools. Brent works with non-profit organizations to help them use social media tools to collaborate and communicate internally and externally to their target audience. Brent introduces clients to these new and often free collaboration tools. These online tools use visual and real time messaging among other benefits to let individuals express themselves fully and accurately. The end goal is improved communication and broader communication.

The techniques used in non-profit applications are bound to gravitate to the for-profit sector. Non-profits require genuine communication (grass roots) and to serve staff and clientele well. They're not distracted by profit goals and therefore get to the essentials of making social media tools useful. They're focused on the organization's goals.

Whereas most social media is focused on less serious activities such as entertainment and is uncontrolled or even chaotic, Brent helps to use these great tools to achieve useful outcomes. He develops social media policies and procedures that guide organizations and coordinates employees use of them. Visit Social Media Tools and inquire with Brent about how your company and employees can build your brand and communications.

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