Text Link
Advertising Networks
A growing list of text
link advertising brokers are setting up shop on the web. The list includes Textlinkads,
Linkadage, Textlinkbrokers, LinkBuildingDirect, PaidTextLinks and more.
These companies were considered a joke not long ago, and now they've become power
brokers in the search engine world.
Text link ads offer
some compelling benefits above and beyond graphic banners which have unfortunately
burned out due to misuse and overuse.
Today, online marketers
try to combine SEO with other online marketing initiatives to maximize their return.
Text link advertising can produce an excellent
return on investment provided they are well though out. Here's what makes text
link ads a powerful marketing vehicle:
- text links have a
higher clickthrough rate than graphic banner ads
- they may be the only
way a link to your site will ever appear on these leading or "authority
sites"
- you can choose and
change your text link ads wording whenver you want
- you can buy text links
on sites that are visited by good prospects
- you control the anchor
text of the ad, the words search engines will believe your site is about
- links are one way
links not reciprocol, which search engines have come to discount
- increasing the number
of links to your site increases your site's link popularity, one of the search
engine's measure of the value of your site.
Interested in text
link advertising? Visit these links below:
Text link advertising
really is revolutionizing search engine optimization. The above benefits clearly
show that they have an impact on rankings and deliver highly targeted prospects
to advertiser's Web sites. Yes, text link ads do threaten the quality of search
engine results, however it is up to the individual search engines to implement
Web page filters to screen out practices that skew their search results.
Patrick Gavin of Text-link-ads.com
had this to say during an interview with SEO roundtable: "they [text
link ads] could be weighed significantly higher than what a search engine views
of topic links in future search engine algorithms. I feel at this time that there
is not significantly more weight put on relevant links because the search engines
have not implemented an accurate way to discern the difference between a relevant
and off topic link as of yet. "
Powerful Text Link
Networks
Some text link brokers
offer access to huge link networks organized to serve a variety of keyword purposes.
By getting your links placed in these networks you may gain tremendous Pagerank
and link reputation for your site. Some of the networks are not easy to join and
are designed to accomodate a particular group of corporations or publishers. If
you can pay the high fees and/or have something of value to contribute, you may
be able to negotiate a spot in part of their network.
The use of
text link advertising is controversial in the SEO
community and to search engines however, it is so common now that participation
is inevitable. Search engines like Google have built in elements in their algorithms
to filter out some text link ads and to give small Web sites some hope of appearing
in the search results. The strength and strategic positioning of some large Web
cartels is increasing to the point where they are grabbing up an inordinate amount
of search engine rankings.
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