Viral Video Marketing

One area of online marketing that is getting attention these days, at least at the corporate level is viral videos. Viral video marketing when done well gets attention, tweets, links and direct visits to company's websites. It's difficult to track and attribute sales data to, however for many companies, it can seriously generate improvements in brand awareness and brand image. Any viral marketing campaign must have a well planned, strategic SEO plan behind it or the effort could be wasted. Targeting >> Creative >> Distribution >> Timing >> Call to Action >> Website Unique Value Proposition for Visitor.

Google's new Caffeine Update is placing videos in higher ranking spots such as featuring youtube videos, which means Google itself sees video as a new force in online marketing. An experiment by Marketingexperiments.com revealed data on viral video success.

Top Viral Videos

Evian Baby Rollers (Wide appeal which could be used by any Baby product retailer/manufacturer to create brand awareness and sales)

MegaWhoosh Extreme Sports Stunt (Excellent. The Viewer is encouraged to click onward to the creator's site to see more Xtreme Sports Videos).

Social Marketing Revolution (Comment: Makes you take social marketing seriously, but the video is too long. The viewer has to see then end of the video in order to generate an action from the user).

Viral Marketing Hook, Call to Action, and Lead Conversion

A lot of viral videos are produced as a form of entertainment but the end point of it or payoff is missing. A visit to your website where a unique value proposition is presented to the visitor should the goal. Video impressions are a weak Web conversion metric. Some videos lead to a non-productive landing pages. That wastes the lead.

Creative for Viral Videos

Millions of videos exist on the web yet very little of them have a commercial goal. It was produced as one time entertainment and no one thought to leverage it for anything else. Old videos can have quite a long life as they're continually discovered by new viewers. Collectively, they represent a lot of views. What if selected videos were revised and rereleased as part of a new viral marketing campaign? That's a lot of exposure.

Did You Know?

Even button clicks on a video can be tracked and monitored. Analytics people track this micro click activity to zone in on the specific parts of a video that users are playing again and again.

Interested in using Viral Video as part of your overall SEO campaign?

Call us to discover how we can help you use viral video and other viral marketing techniques as part of a powerful SEO campaign.

Toronto SEO Company

Consult with an experienced and competent Toronto SEO company for the best results possible. From social marketing to mobile marketing to optimized, original content development and effective link building, we can help you make the most of search engine marketing opportunities. Our clients businesses are a wide range of industries including manufacturing, retail shopping, personal health, real estate, sporting goods, computer technology, professional services, finance, hotels and travel, and many more.

Call us for a Free SEO and Internet Marketing consultation where we can discuss your needs and goals for 2010.