Web
Design Companies
In our travels on the
net as we research top notch link partners for our clients, we notice home many
web design companies put a link from their client's site to their own. That's
a one way link from the client's site and along with it the kind of pagerank and
link reputation that can create rankings the web design company should never have
for the phrases they've chosen to optimize for.
Don't get us wrong.
If the web designer is delivering exceptional value in return for the client,
then it really is fair value being exchanged. That recommendation (link) has value
and the Web design company or marketing company deserves it. Some marketing companies
do deliver great value for the investment. And, when the client succeeds, no one
is complaining. But how often does this happen?
After a check on the
ranking performance of the client's site, it's apparent the value isn't good.
The client isn't ranking at all and a great opportunity for their site to have
visibility is lost. Basically, their pagerank is being sucked out of the site
and no real benefit is being delivered.
Excellent Web Design
Value
It's nothing for the
Web design company to try to optimize the site to give their client some visibility,
but too often, the whole issue is kept quiet. Sometimes the Web design company
will even advise the client that SEO services are a waste of time, in order to
cover up the theft of pagerank to serve the web designers own search engine ranking
ambitions.
Sometimes these Web
design companies will themselves hang out a shingle that says "Search engine
optimization." Well folks, a designer should stick to his knitting and not
go out and promise quality SEO results which go well beyond sticking some keywords
in a title tag. It is insulting that some Web designers ride a wave of Pagerank
created by their unsuspecting clients hard work.
If you're getting high
rankings and good sales conversion, you can ignore what you've just read. If your
site is no where to be seen, ask your Web designer about real SEO and getting
found by the right kind of customer prospects.
Hire an SEO Company that can make a difference and not a shallow
rip off of your online assets. If you suspect your Web design company is doing
this or any other unsavory activities, contact us and we'll check the situation
out.
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Fraudulent
Link Exchanges
A big problem is brewing
for SEOs and webmasters trying to gain visibility for their clients in a tough
search engine space. Link exchange fraud is a tactic to get other web sites to
link to the fraudmeister's site while there is no intention to link back. This
can go from using link exchange software to contact unsuspecting thousands of
web site. A request is made to link to the requesters site. It may take the recipient
several weeks or months to determine the request is a fake. However, if many of
these fraud requests are accepted, the site stands to have a lot of new links
to it for at least a short time. Sometimes these links will last a while.
You can imagine how
this could affect search engine results and create an atmosphere of distrust in
link exchanging. You may already get a flood of link exchange requests from companies
or individuals in India.
Link building activity
has been brisk in India for this reason. Using link exchange request software,
they can send out thousands of bogus requests to unsuspecting companies in Canada
and the US.
When they say they
can build thousands of links overnight, they may be telling the truth. However,
Google and MSN Search can detect this sort of activity and cancel out its effect.
Bay
Street SEO Company San Diego Toronto | All Rights Reserved
Bay Street SEO
Company offers customized, precision Web site marketing services to companies
in Los Angeles, San Francisco, California, San Diego, Dallas , Boston, Orlando, Miami,
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