Webmaster Toolkit

The Webmasters toolkit below lists a variety of services you may or may not find useful. Please download and try the trial copies before you buy. Many of these programs turn out to be disappointments. Some however, are indispensable to improving your understanding of your visitors and sales conversion rates.

Log File Analyzers

Mach5 Log File Analyzer - A low cost log file analyzer that works sometimes and others times not. The problem is that it can't read certain log files. Offers filters and reports that are great for drilling down to get closer look at specfic groups of visitors. Has a geographic database add-in that allows you to determine what country your visitors are visiting from.
Happy Log File Analyzer - Good value and very low cost log file analyzer and it's easy to use.
Web Trends Log File Analyzer - Very expensive and time consuming web analytics tool. Unfortunately, its cost keeps it out of reach of most users. It is very difficult to operate and learn. Probably a headache you don't need.
Funnel Web Log Analyzer - complicated Web server log analyzer. Difficult to install and use.
Awstats - Nice low cost web analytics tool that produces useful stats and nicely formatted too.
Webalizer - Standard program in the Webmasters toolkit. Its stats are great for a quick look into your daily web server activities, but is lacking in drill down capabilities.
Web Log Expert - Disappointing log file analyzer at a fairly steep price.

Click Path Analyzers

These programs help to analyze the path of visitors coming to your site, whether via Google or Yahoo or via PPC advertising. This is not the same as log file analyzer software which provides a numerical and graphical presentation of the volume of visits. Click path analyzers drill down into the data to assess what visitors did at your site and on sales data. They can help develop "profiles" of your visitors.

Click Tracks - Versatile and good analytics tool however some users question its reliability. It's focus is on helping you understand how visitors are using your site and whether your site is persuasive and sales effective.
Click Lab - Analyzes click paths and detects PPC click fraud. May be a good investment if you are spending thousands of dollars per month on Adwords or Overture.
Open Tracker - Helps you with clickstream or clickpath analysis.
Trackalyzer - Click tracking analysis service. Subscription based service where you add a little code to your site and they do the work.

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Rank Checking

Webmaster Toolkit Resources

Webmaster SEO Forums - Most SEO Companies / experts use these forums. Many people attribute more accuracy and validity to these forums than they deserve. Consider them a dialogue by hundreds of people experiencing difficult with their Webmaster or search engine marketing programs.
Webmasterworld - Leading webmaster toolkit covering all aspects of Webmastering.
Search Engine Watch - Leading search engine optimization forum. Cost per subscription is of questionable value. Search their site for free using Google.
JimWorld Webmaster Toolkit - Now called Virtual promote, this site that hasn't quite established a niche yet you can find some good info. It requires a subscription.
High Rankings.com - longstanding and popular search engine optimization forum. Takes a long time to search through, but may provide good insight at a level most people can relate to.

Web Page Coding

Matt's Script Archive - You'll find plenty of useful Javascripts to add a little sizzle to your Web site and many are free.
Flash Kit - offers free Flash movies you can download and modify to match your Web site.
Electric Rain - offers software for making 3 dimensional vector graphic animations. Very nice.
Coffee Cup - popular Web page editor software. Easy to use.
Macromedia Dreamweaver MX- the first name in Web page construction and site management. Dreamweaver is the industry leader for good reason. It offers almost every Web site management solution conceivable. Checking links, adding Flash, site file management and uploading pages to your Web server is a breeze.

Services

Web Design Boston - Flash based, brand promotion assets.